Retail Buying (Subscription)

9th Edition

Jay Diamond Professor Emeritus; Gerald Pintel Professor Emeritus
eISBN-13: 9780133003437

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Retail Buying, Ninth Edition, is known for its clear depiction of retail buying, reflecting what buyers face every day in their pursuit of excellence. Focusing on the changes in today’s market, the book addresses topics such as diverse ethnicities and the nuances of purchasing abroad. Contemporary market considerations are highlighted throughout, including chapters on buying for discount operations, using the Internet for product procurement, and methods of analyzing customer demand. With a host of end-of-chapter materials and visual aids, this book will effectively prepare you for your role as a professional retail buyer.

Sold By Prentice Hall
ISBNs 9780133003437, 0133003434
Number of Pages 395
Edition 9th